Bill C-277 — Loi prévoyant la réglementation de l’utilisation des hypertrucages en ligne et des mesures connexes relatives à la transparence

This proposed law focuses on deepfakes, which are fake videos or audio made using artificial intelligence to look and sound real. The proposed law says that websites and apps where people share content must try to find deepfakes on their platforms. They also need to clearly label deepfakes so people know they aren't real. This proposed law would affect social media companies, online service providers, and anyone who uses these platforms to share content. It also affects individuals who could be harmed by malicious deepfakes. These companies would have to create ways to spot deepfakes, label them, and remove ones that could cause serious harm, like damage to someone's reputation or financial loss. Companies that don't follow these rules could face penalties. This matters because deepfakes can be used to spread false information, manipulate people, and damage reputations. By regulating deepfakes, this proposed law aims to protect individuals from harm and increase transparency online. It also tries to make sure that people know when they are seeing or hearing something that isn't real.