Bill C-252 — Loi modifiant la Loi sur les aliments et drogues (interdiction — publicité d'aliments et de boissons destinée aux enfants)

This proposed law wants to change the rules about how food and drink companies advertise to children. It focuses on unhealthy foods and beverages. The goal is to protect kids from marketing that might encourage them to choose less healthy options. If this proposed law passes, companies would not be allowed to market these unhealthy products directly to children. This could include ads on TV shows for kids, online games, or using cartoon characters to promote sugary cereals. It affects anyone who sells food and drinks, especially those who target children in their advertising. This matters because experts believe that marketing can influence what kids want to eat and drink. By limiting this type of advertising, the proposed law hopes to help children develop healthier eating habits. This could lead to better health outcomes in the long run.

This bill has not yet been published on the government website.